ACCESS PACK EXPO XPRESS ONLINE TODAY
ACCESS PACK EXPO XPRESS ONLINE TODAY. Content is available on-demand through November 30th.
LEARN MORE

Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.

Pw 14400 Alberto

With the help of designers at Maddock Douglas and consumer feedback, the redesigned packaging and graphics are less cluttered than previous designs. The contemporary new look maintains the recognizable aspects of the earlier lotion dispensers, while enhancing its shelf appeal. Each different scent is identified in its own, unique color and is accompanied by graphic cues that also represent the lotion type. The familiar St. Ives logo set against a graphic of the Swiss Alps is still displayed prominently at the top of the package. According to the company, the new packaging has been very successful and continues to embrace the brand name while achieving a more modern, updated look.

Access On-Demand Content Today
Discover innovative solutions for packaging and processing, automation, sustainability, e-commerce and more.
LEARN MORE
Access On-Demand Content Today
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts