The bottle was screen-printed with graphics also created by the winery’s in-house art department. “We are a small boutique winery specializing in a variety of premium wines,” says Lee Miller, co-owner of Chaddsford. “We always try to cast our wines with smart and distinctive appearances to give us a marketing edge.” For the Berry Blush wine, Saxco supplied a 750-mL clear, frosted bottle, also screen printed with graphics designed by Chaddsford. “Because we are small, we try to present our wines as being very limited and special,” Miller concludes.
Premium wine packaging
To help make its wine appear more distinctive and specialized, Chaddsford Winery turned to Saxco Canada Co. (Port Credit, Ontario, Canada) to find the bottle to meet its design needs. The idea for the design of a container for the Dessert Riesling wine, which was hatched in-house, included the use of a tall, thin 375-mL antique blue bottle.
Oct 31, 2001
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