Buck Olive Oil to compete on a national level. The Fairfield, CA-based company turned to Axion Design Inc. (San Anselmo, CA) to revitalize its sepia-colored, old-fashioned label design. The designers at Axion gave the label a more dynamic proprietary brandmark, a stronger shelf impact, improved category cues and “fresh, flavorful” illustrations. Designed for three individual grades of olive oil as well as three different blends, the label is flexo-printed in eight colors.
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