The Asda Extra Special semi rigid packages with Bemis EZ Peel® Reseal
technology open smoothly and close reliably with fingertip pressure. As
one UK Packaging Awards judge put it, “It’s about time someone nailed
this one.”
The semi rigid package system features Bemis EZ Peel® Reseal film, an
advanced peelable technology that exposes a pressure sensitive layer
when the consumer opens the package. The easy-opening action of the
lidstock leaves a smooth surface for the adhesive to adhere to upon
closing to keep the meats fresher, longer. In addition, robust
construction of the lidding film ensures the lid lays flat upon
reclose, with an improved adhesive layer that provides strong,
consistent tack over multiple uses. A simple touch of the finger
recloses the package to protect the remaining servings.
The award-winning package consists of printable, high-barrier EZ Peel®
Reseal lidstock hermetically sealed to opaque PET formed rollstock. The
system maintains complete seal integrity around the perimeter of
package, eliminating material weakening or oxygen or moisture ingress
caused by die-cut or scoring used in other peel/reseal systems.
EZ-Peel® Reseal packaging is ideal for multi-serving foods like sliced
meats and cheeses, as well as for multi-packs of consumer goods like
razors and batteries.
