Demand for pouches in the U.S. will grow 4.4% per year through 2020 to $10.1 billion, driven primarily by the introduction of pouch packaging into new markets and the integration of high value features, such as resealable closures and spouts, in more mature markets.
Food and beverage markets comprise the vast majority of pouch demand, accounting for nearly 80% of the total in 2015. Pet food; meat, poultry, and seafood; and beverage applications will grow the fastest. However, the nonfood market will post faster growth, with increased pouch use in medical, consumer, and industrial markets boosting gains.
