Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Snappy new labels update Snapple bottles

For its 32-oz bottles of Snapple sold in convenience stores, Triarc Beverage needed a tough label with better water resistance than the paper or paper/film laminations it was using.

Pw 21302 Forits32oz 7

The White Plains, NY, beverage marketer found the material it needed in Label-Lyte® LS 447 from Mobil Chemical Co. (Pittsford, NY). The 3-mil biaxially oriented polypropylene material is converted by Walle Corp. (New Orleans, LA), which prints it flexographically in eight colors. Walle sends cut labels to the contract packagers that bottle Snapple for Triarc.

"We needed to give the brand a facelift by spicing up the label, making it bright, colorful and fun, on a matte finish," says Triarc vice president of packaging, Mary Ellen Reis. Water resistance was important, too, because convenience stores often merchandise these bottles in ice bins. Reis also appreciates the toughness of the BOPP.

"Our labels set us apart from our competition, and if the bottles are banged together on store shelves, our label stays smooth, without wrinkle," Reis says. "They don't burst because the BOPP substrate gives where paper labels tear."

Reis adds that the contract packagers that fill and label Snapple find the film easy to work with. "The LS 447 film has worked well for us and runs through the operation with consistent quality to meet our customers' requirements," she says.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report