Novel reclosure feature on personalized M&M's

Mars Inc.’s M&M’s brand has come out with a new twist on its personalized MY M&M’s bulk packaging design.

Personalized M&M's get a new kind of reclosure system.
Personalized M&M's get a new kind of reclosure system.

The firm has integrated the intuitive EASY-LOCK by APLIX® closure into the package. This allows consumers to easily reseal and secure their package, making MY M&M’s the perfect personalized gift and party favor. 

EASY-LOCK by APLIX®  is an innovative polyethylene reclosable system designed for flexible packaging. Its hook-to-hook technology enables consumers to easily seal their package without perfect alignment.  Unlike other reclosure systems, EASY-LOCK by APLIX® is suitablefor all ages and keeps freshness locked in.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports