Some healthcare-focused products also appeal to consumers’ environmental packaging concerns. For example, Santa Cruz, CA-based Rainbow Light Nutritional Systems, a natural nutrition and vitamin maker, is producing bio-balanced products that aim “to make a difference in the health of people, pets, and planet.” And this year, Rainbow Light is switching packaging for more than 150 of its vitamin line to EcoGuard™ bottles from Alpha Packaging. The opaque bottles are made of 100% recycled PET.
"For more than 25 years, Rainbow Light has been committed to sustainable, green business practices," says Linda Kahler, president of Rainbow Light. "We're taking a strong leadership position in reducing the vitamin industry's environmental footprint."
