where designers helped create fun, eye-popping graphics while also touting the products healthy advantages. A bulls-eye, placed directly in the center of the graphical background of the pouch, was implemented to draw the consumer’s attention to the middle of the package that also displays a graphical representation of the pita chips. The flavor callouts and the Pita Chips logo stand out from the red graphical representations in a three-dimensional effect. Each of the five SKUs was given a unique color directly tied to its flavor. —ALR
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