WPO announces winners of Lifetime Achievement in Packaging award

The Lifetime Achievement in Packaging award is the World Packaging Organization’s newest award category.

Feb 23rd, 2017

The four winners of the new WorldStar Awards´ category, the Lifetime Achievement in Packaging, organized by the World Packaging Organization (WPO), have been announced.

· Anne Emblem, UK

· Dharma Ratnayake, Sri Lanka

· Sergio Haberfeld, Brazil

· Soren Ostergaard, Denmark

“The Lifetime Achievement in Packaging Award was established with the aim of acknowledging and rewarding excellence in all aspects of packaging science, technology, design and application across every country around the world,” says Thomas Schneider, WPO President. “The discipline of packaging is one that is truly global. The World Packaging Organization is in a unique position to identify leading practitioners from around the world who have consistently pushed the boundaries in advancing the art, science, and application of packaging to serve the needs of an ever more demanding society. These prestigious awards will celebrate and preserve in perpetuity the collective achievements of these innovators.”

Annually, each WPO member can make one nomination through an online registration form. The first group of honorees will be recognized during the WorldStar Award ceremony, during Interpack 2017 in Düsseldorf, Germany.

The full list of WorldStar award winners, by countries and categories, can be seen at www.worldstar.org/2017-worldstar-awards.

World Packaging Organisation

Paper Tube Co.: Child-Resistant Paper Tube Packaging

EcoVault is a patented, child-resistant tube for packaging cannabis to supplements.

Now the packs use an abrupt, well-delineated break from the white at the top to the color at the bottom with no gradient, just the two contrasting colors.

Bumble Bee Tuna Package Redesign Retires Mascot, Focuses on Flavor

Bumble Bee Tuna’s iconic brand got a modern design update last month. Notably, the longstanding cartoon bumble bee mascot, Horatio, is no longer part of the design architecture.

Bronze winner—Jergens&circledR; Body Butter Collection Rose

Berry Global Wins Excellence in Flexography Awards

Berry Global was awarded the Silver and Bronze awards in the 2020 Excellence in Flexography Awards Competition presented by the Flexographic Technical Association (FTA).

B9a37f92 C29b 45b5 975b 020adb1d53e6

Nelipak Healthcare Packaging Launches ‘Nelipak Academy’ Webinar Series

Learning series to provide participants with knowledge to make informed decisions about healthcare packaging.

Along with a new focus on function, Ethan’s has changed the color of each bottle to reflect the shots’ unique flavors and primary ingredients.

Function-Focused Rebrand for Wellness Shots

Organic energy shot company Ethan’s redesigns the labels for its 2-oz shots to clearly convey the occasion of use for each as well as emphasize the flavor and ingredient profiles.

Sun-Maid Raisins 10-oz bag AFTER the redesign

Little Red Box Gets First Redesign in Decades

A brand refresh for Sun-Maid’s raisin and other whole-fruit products includes changes that aim to appeal to millennial shoppers looking for healthy snacks for their families.

Polyfoil Mmb Recycled Tube

Continuing Sustainability Efforts, Neopac Moves Toward Mono-Material Barrier Tubes Designed for Recyclability

The company is in the development stages of food- and pharma-grade tube systems that align with existing recycling processes.

Vizirev Safeinject Prefilled Syringe 2

CTI: Thermochromic Inks Free of Bisphenol A, F and S

Printable thermochromic technology for temperature monitoring is designed to meet the needs of pharmaceutical printers, as well as those in food and beverage.

2020 Worldstar Special Award Winner 01

Placon Wins WorldStar Special Awards

Placon was awarded two Bronze WorldStar Special Awards in the Packaging that Saves Food and Marketing categories.

Midol Before After[1]

Redesign Reverses Course to Reflect Modern Women

Midol®, the venerable OTC menstrual relief brand from Bayer, underwent a striking packaging redesign, reversing course on existing iconography, typography, and messaging.

Chobani’s package redesign, with lean branding and color-coordinated lidstocks that correspond with the milk fat, single-handedly changed the yogurt category.

Pain Brings Gain: Packaging Redesign is Worth the Risk

Go for the long game when redesigning packaging. While sales may decline initially, the opportunities to boost your brand are worth the risk.

Why Color Management is Important in Packaging

If you are reading this, you probably fall into one of four categories: designer, buyer, packaging engineer, or component supplier.

The bright on-pack color palette for U:ME specialty cooking oils packs a punch and—paired with delicious food photography—challenges the norms found in the category.

Packaging for New Cooking Oil Line Demystifies Category

Lively and approachable graphics coupled with descriptive copy educates consumers on the best uses for a line of new specialty cooking oils.

Holistic Design Strategy for Tea Tin

Design firm brings integrated, multidisciplinary approach, with 2D (graphics) and 3D (structure) considered holistically during the design of a gifting tin for New Zealand tea brand Ti Ora.

Clarifying exactly what each variety of functional beverage line seeks accomplishes in terms of health and wellness was a key goal in the redesign.

Emerging Functional Juice Brand Gets Brand-Clarifying Label Facelift

Suja Organic, a producer of cold-pressed juices, kombucha, and other specialty and functional drinks, redesigned its entire packaging look in conjunction with the release of an all new line of HPP (high pressure processing) beverages.

Paper Blister Pack

Switching to Paper or Recycled Blister Packaging Without New Machines

Two companies have debuted packaging systems with sustainability features that don’t require the investment in new machinery.

The strange case of the disappearing maiden...not a whisper about the somewhat controversial Native American icon.

The Curious Case of the Disappearing Maiden--Land O' Lakes Rebrands, Losing Controversial Iconic Image

In the quiet days before COVID-19, the major butter co-op announced plans for rebranding their packaging, electing not to mention they were replacing an iconic, yet controversial, image they had on their box since 1928.

Dang Snacks AFTER redesign

A Dang Good Redesign for Asian-American Snacks

Healthy snack brand Dang is repositioned and redesigned to tastefully emphasize Asian-American roots while infusing fun, playful personality.

The Biondo Group chose a white background and sophisticated application of the bright Country Life brandmark to unify offerings into an effective visual block with ‘pop.'

Beauty Supplement Line Reimagined to the ‘Maxi’

A package design for Country Life’s line of supplements for skin, hair, and nails uses simplicity, high-quality artwork, and pops of color to highlight the brand’s premium cosmetic benefits.

The 3D gift box is inspired by medieval traveling theaters, as well as the much-loved pop-up books from the winemaker's youth.

Pop-Up Gift Box Tells 12th Century Love Story

With a structure inspired by medieval traveling theaters and pop-up books, a 3D gift box for French wine brand Chêne Bleu beautifully illustrates the story of famed lovers Abélard and Héloïse.

More in Package Design

IoPP Announces 2020 Packaging Education Scholarship Fund Winners

The Institute of Packaging Professionals (IoPP) announced the recipients of its 2020 Packaging Education Scholarship Fund opportunities.

Pw 9659211 Icclogopack

Independent Can Receives High SQF Score

Independent Can announced that its Ft. Madison, Iowa facility received a score of 98% during its recertification audit.

2019 08 Hf Shoot 3 Chicken Bowl 10

Chef-Inspired Frozen Food for Foodies

See how this emerging brand is targeting a youthful, food-loving audience with healthy, convenient frozen food in eye-catching packaging.

The coffee is packaged in clear, recyclable, round-bottom vial-like tube with a screw-on cap that offers a number of advantages over multilayer sachets.

Premium, Single-Origin Instant Coffee is Totally Tubular

Boston area-based specialty coffee roaster introduces an instant coffee product produced using a new freeze-drying process and packaged in a PP tube that provides a nine-month shelf life.

Horror vacui is a Latin term that means the fear of empty spaces. It’s a centuries-old concept used primarily in art and design.

Horror Vacui! Reevaluating Empty Design Space

One method to increase the perceived value of your product is to reduce visual pieces of information, or chunks, on your package.

LG Electronics Taps Customizable Kit for Unboxing, Brand Experience

Companies selling higher-end products--cosmetics, liquor, or consumer electronics, for instance--can struggle amid an over-saturation of “premium” messaging. LG broke the cycle with a unique package design kit from RRD.

Direct digital print on aluminum cans is a differentiator for this U.K. craft brewer.

Direct-to-Can Digital Print for Craft Brewer

BrewBoard, a Cambridge-based independent craft brewer in the UK, has expanded its offering of exclusive and original craft beer can designs with direct-to-can digital printing technology.

Head Shot Meena B 0570

The Manufacturing Institute to Honor Meena Banasiak, Phoenix Inc.

The Manufacturing Institute announced that it will award Meena Banasiak a Women in Manufacturing STEP Ahead Award on April 30 in Washington, D.C.

To prove how Jif and GIF differ, Jif has created a limited run of specially labeled jars that say Gif right on the front.

Limited Edition Peanut Butter Jar Seeks to Settle GIF vs. JIF Debate

The J.M. Smuckers Co. designs a limited-edition jar for its peanut butter with its JIF logo transformed to GIF and a social media hashtag to spur consumers to join the debate.

The Duppy Share Spiced label depicts a duppy dancing as it enjoys the rum.

Mischievous Dancing Duppy Adorns Spiced Rum Label

Rum brand extension builds on original bottle label graphics, with a playful, shapeshifting creature from Caribbean folklore, putting the focus on the exuberant nature of drinking rum.

Würth IT Partners With NiceLabel to Transform Supplier Labeling

Würth IT, a service provider for the Würth Group, selected NiceLabel to help it create a new web-based standardized supplier labeling process.

The overall design for Marie’s Market Reserve features hand-drawn illustrations, and clean and modern typography, along with bright colors to support a fresh, gourmet feel.

Ingredient Illustrations for Salad Dressing Evoke Fresh-Market Experience

Marie’s Salad Dressing uses a small-batch, freshly-crafted identity for its new sub-brand, Marie’s Market Reserve, a product made with ‘carefully selected gourmet ingredients.’