Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Beverage packaging: Champagne falls out of favor as new economy calls for tighter budgets

“Premiumisation” gives way to a drive for value

Dom Perignon, called the “Banker’s Choice” in a recent article on Telegraph.co.UK, has slipped 30 places and completely fallen off of the “Power 100” ranking of the world’s most popular drinks. Fewer investment bankers celebrating bonuses this year? Or are they just drinking cheaper stuff?

Other brands of champagne, Lanson and Tattinger, also fell off the list.

Moet et Chandon, still the world’s most popular champagne, came in at number 18, dropping 4 places from last year’s 14th ranked spot.

According to the article from Heidi Blake, “Smirnoff – the vodka brand – remained the world’s favourite tipple, with the whisky brand Johnny Walker in second place and Barcardi rum in third.”

Nine less known and less expensive brands entered the list for the first time, kicking out their high-priced brethren.

I’ll drink to that…get your daily dose of global packaging trends, follow me on Twitter.
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report