If it ain't broke don't fix it...

When women started using StriVectin-SD—an anit-stretch mark cream—on their faces, lines and wrinkles began to disappear.

Jan 16, 2008

So one year after its initial launch, Basic Research USA relaunched the product as an anti-stretch mark turned anti-wrinkle phenomenon. Surprisingly, the packaging remained the same! World-wide acceptance of the cream as a wrinkle fighter, combined with word-of-mouth and marketing savvy, has made the re-packaging of the product unnecessary. And keeping the packaging the same might make the cream easier to find on the shelves for those who first knew it for its original purpose.

Source: Thestar.com.my/lifestyle (Malaysia)

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