In new-generation sun care product launches around the world, companies are building their brand, enhancing formula protection, and improving upon yesterday’s squeeze tubes with Mega Airless’ neutral, all-plastic, airless dispensers.
The global trend to packaging premiumization has spread to the sun care segment, in segments from mass to prestige. Recent launches include entries sold from the Pacific Rim to the Middle East.
An example of Mega Airless-powered sun care launch includes the high-end, spa-oriented Coola Sun Care’s Baby Coola SPF 50, an unscented, organic sun screen for infants, which uses the Macro Compact 100ml; and Frezyderm’s Sun Screens (Body Foundation and Body Lotion), as well as its sunless Self Tan/Body Shape, available in pharmacies from Europe to the Middle East, which use the Compact 150-ml with actuator A45-09, and Slim 50-ml with actuator A40-02.
