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DataLase collaborates with HAVI on digital touchpoint for global market

DataLase and HAVI will develop on-demand point of sale printing solutions to expand interaction and engagement with consumers through personalized packaging.


Inline digital printing supplier DataLase, a part of SATO Group, is working in collaboration with HAVI, a packaging, analytic, market analysis, and supply chain management specialist, to develop on-demand point-of-sale printing solutions for the food services sector, including restaurants, convenience stores, and fast food outlets.

HAVI collects data gathered from the point of sale to share with suppliers and partners, allowing brand owners to print personalized, real time, contextual information that can be deployed onto packaging at any point in the supply chain. When combined with DataLase’s laser activated color changing materials, the partnership will bring innovative solutions for point of sale food service outlets to market, enabling them to expand the interaction and engagement with consumers through personalized packaging.

The solutions will allow brand owners to expand their ‘moment of truth’ with the consumer. It will also allow them to bring traditional large-scale marketing campaigns to a more personalized, one-to-one level, keeping the consumer engaged and connected with brands.

“Product packaging has the potential to become an adaptable digital touchpoint,” says Shane Bertsch, Vice President of global innovation for HAVI. “With the emergence of the Internet of Things (IoT), packaging companies are beginning to tap into its potential benefits. At HAVI, we take pride in being actively involved with our customers and helping them deploy solutions through our business units and talented employees. It was clear to HAVI that partnering with DataLase mutually gives us the opportunity to deliver revolutionary solutions that our customers are asking for, allowing them to deliver one-to-one messaging to personally connect with consumers, whilst building brand loyalty.”

The DataLase Inline Digital Printing solution complements this considered approach by creating real-time marketing capability on a product or pack at the point of fill or use. High quality graphics, logos, and variable data for targeted marketing is lasered onto a pre-printed or flood- coated package.

“HAVI’s vision for their customers aligns well with DataLase’s strategy for our global solutions. It was a natural fit to partner with HAVI to use our global organizations to work towards deploying these solutions,” says Chuck Pemble, DataLase Vice President of business development, Americas.

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