Xaar, the world's leading inkjet technology specialist, announces the appointment of Oscar Planas as Director of Sales Americas, effectively immediately. Planas has over 30 years of international experience working with companies such as 3M, Imation, KPG, and Kodak.
Most recently, Planas was Transition Manager Micro 3D Printing and Packaging for Kodak. He brings to Xaar proven expertise in growing markets for print and packaging technologies around the world, including Asia and Latin America. Fluent in English, Spanish, and Portuguese, Planas will head up Xaar's sales activities in North and South America. Planas succeeds Don Whaley, who has become Xaar Director of Sales EMEA and Global Marketing.
"Xaar's impressive technology is transforming graphics, packaging and industrial imaging markets globally," says Planas. "As the company introduces new technology platforms with market-leading functionality, this is an exciting time to join the company and be part of the team that drives its growth across the Americas."
Doug Edwards, CEO of Xaar, comments: "Oscar brings with him considerable experience, not only across the digital print and packaging technology spectrum but also in sales, marketing and business development across North and South America. He will be a great asset to Xaar as we continue to build our presence in these strategically important and growing markets."
