U.K. recycler celebrates anniversary with 500 million green bottles

In one year, Continuum Recycling—a joint venture of Coca-Cola Enterprises and ECO Plastics—has processed half a billion bottles, doubling U.K.’s bottle-grade rPET supply.

Pw 53383 Continuum Main

Continuum Recycling, the pioneering recycled-PET joint venture between Coca-Cola Enterprises (CCE) and ECO Plastics, celebrated its one-year anniversary by reaching the milestone of half a billion bottles processed since opening in May 2012. If placed end-to-end, all the bottles sorted to date would stretch around the earth more than twice (calculated based on the approximate 20-cm length of a 500-mL Coca-Cola bottle).

To mark the completion of Continuum’s first full year in operation, CCE and ECO Plastics welcomed Lord de Mauley, parliamentary under secretary at the Department for Environment, Food and Rural Affairs (DEFRA), for a tour of the facility. Said de Mauley, “Continuum has shown the real benefits of recycling. It has helped to cut down on waste and brought millions of plastic bottles back into use that would have otherwise been sent to landfill. The plant has further helped Lincolnshire’s rural economy to thrive by creating more job—this is exactly what we want to see.”

Located on the site of ECO Plastics’ existing facility in Hemswell, Lincolnshire, the development of Continuum Recycling created the world’s largest plastics reprocessing facility, more than doubling the amount of bottle-grade rPET previously created in Britain. The site is now responsible for processing around 50% of all the plastic bottles collected in the U.K. and played a key role in Coca-Cola’s recycling efforts during the London 2012 Olympic and Paralympic Games. In total, some 15 million plastic bottles were collected from games venues and returned to shelves as part of 63 million new bottles, during a process that lasted as little as six weeks.

Along with the plant’s environmental credentials, which include saving a level of CO2 equivalent to taking more than 15,700 cars off the road per year, the partnership has helped to boost the rural economy of Lincolnshire, creating over 30 new jobs since opening.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO