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Digital print on glass for Mercedes-Benz Italia

Brand Revolution LAB, the innovative printing creative show organized by Stratego Group under the patronage of DMA Italia, was held June 6 in Milan, Italy.

Premium motor oil from Mercedes-Benze gets a premium look thanks to direct digital print on glass.
Premium motor oil from Mercedes-Benze gets a premium look thanks to direct digital print on glass.

It featured the work of three design agencies that chose to use direct digital print on glass from O-I: Expressions--the group within O-I that is pushing the boundaries of direct digital print by way of its digital press from Krones Dekron--to create glass packaging of great impact. For example, the H2H agency designed new packaging for Mercedes-Benz Oil. The premium engine oil of Mercedes is presented in a standard premium bottle manufactured by O-I, customized through O-I: Expressions. On the Mercedes bottle, logo, brand, and product name are in relief, joined by the iconic black handprint of a mechanic, giving the container a premium touch and feel—all thanks to direct digital print on glass.

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