Digital print on glass for Mercedes-Benz Italia

It featured the work of three design agencies that chose to use direct digital print on glass from O-I: Expressions--the group within O-I that is pushing the boundaries of direct digital print by way of its digital press from Krones Dekron--to create glass packaging of great impact. For example, the H2H agency designed new packaging for Mercedes-Benz Oil. The premium engine oil of Mercedes is presented in a standard premium bottle manufactured by O-I, customized through O-I: Expressions. On the Mercedes bottle, logo, brand, and product name are in relief, joined by the iconic black handprint of a mechanic, giving the container a premium touch and feel—all thanks to direct digital print on glass.