Mondelēz International was seeking a standard pack for the launch of its Trident chewing gum brand into the German market that could be produced within a short timeline without significant investment.
Working together, two divisions of the RPC Group—RPC Bramlage and RPC M&H Plastics—devised a solution combining two standard products: the 100-mL Pharma bottle from RPC Market Rasen (M&H Division) with the Pharma Secure closure from RPC Massmould (Bramlage Division).
The round Pharma bottle offers a light weight, easy handling, and a large decoration area for effective branding. The Pharma Secure closure incorporates a tamper-evident band for product security and features a finger lift for easy opening by the consumer.
The entire project was coordinated by Uwe Bühler, RPC’s Key Account Director for Mondelēz International, providing the customer with a single point of contact throughout.
