Following the success of its 2016 and 2017 Christmas tea ranges, U.K.-based tea company T2 worked with the same paperboard supplier to introduce a number of different packaging solutions for its T2 2018 Christmas gifting range. T2 worked with Metsä Board and its design team to create a cracker-shaped box, mulled-wine tree decoration boxes, and a 12 Days of Christmas Tea Advent Calendar.
For such a prestigious packaging project, the choice of paperboard was critical. By specifying Metsä Board Pro FBB Bright, a fully coated bleached paperboard with white back, T2 was able to achieve a premium look as well as ensure the packaging was lightweight, safe for food contact, and had excellent sensory and hygiene properties. In addition, according to Metsä, the high whiteness and smoothness ensured exceptional printability and special effects.
