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Paperboard choice ensures success of Christmas tea packs

U.K. tea company selects a smooth, bright paperboard to bring to life a cracker-shaped box, mulled-wine tree decoration boxes, and a tea advent calendar for Christmas gifting.

The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar.
The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar.

Following the success of its 2016 and 2017 Christmas tea ranges, U.K.-based tea company T2 worked with the same paperboard supplier to introduce a number of different packaging solutions for its T2 2018 Christmas gifting range. T2 worked with Metsä Board and its design team to create a cracker-shaped box, mulled-wine tree decoration boxes, and a 12 Days of Christmas Tea Advent Calendar.

For such a prestigious packaging project, the choice of paperboard was critical. By specifying Metsä Board Pro FBB Bright, a fully coated bleached paperboard with white back, T2 was able to achieve a premium look as well as ensure the packaging was lightweight, safe for food contact, and had excellent sensory and hygiene properties. In addition, according to Metsä, the high whiteness and smoothness ensured exceptional printability and special effects.

The highlight of the T2 2018 Christmas gifting range is the “Blame it on the 12 days of Christmas” advent calendar. The package consists of two boxes joined together with one single paper sleeve that acts like a book bind. The result is a book-like structure that can be turned both to the left and to the right, to reveal individual compartments covered by perforated tabs.

Cyril Drouet, Packaging Services Director APAC, Metsä Board, commented on this seasonal project; “We enjoy working closely with T2 as they understand the role that packaging plays as part of their overall brand proposition. This year we are particularly excited about the advent calendar, which allowed our designers to focus upon creating an engaging consumer opening experience whilst using the full potential of our paperboard from a structural design perspective.”

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