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Coke debuts ink technology

Thermochromic ‘Reveal’ ink technology makes its commercial debut with Coca-Cola brands in three Eastern European countries.

Coca-Cola is first to commercialize 'Reveal' thermochromic inks.
Coca-Cola is first to commercialize 'Reveal' thermochromic inks.

As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta, and Sprite in Lithuania, Latvia, and Estonia featuring Reveal temperature-sensitive inks.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report