Premium branded lubricants and automotive services company Valvoline Inc. has launched its newest innovation, the Easy Pour Bottle, to the retail market. Valvoline says it worked alongside consumers to develop the design. According to the company, the brand’s patent-pending Easy Pour Bottle will make changing oil easier while offering a simplified shopping solution for the automotive Do-It-Yourself (DIY) audience.
“Valvoline’s goal for 151 years has been to use our expertise for the benefit of our customers. Each part of Valvoline’s Easy Pour Bottle has been engineered with our DIY consumers in mind—reimagined, redesigned, tested, and proven to make changing oil easier, faster, and cleaner,” says Heidi Matheys, Valvoline Chief Marketing Officer. “Our technical team integrated an abundance of consumer field research and feedback, which ultimately resulted in this one unique design.”
