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PET-coated case for fish wins WorldStar Award

The EcoFishBox replaces polystyrene with PET, making it completely recyclable.

Pw 227977 Stora Enso 2

The World Packaging Organization has awarded the WPO Sustainability Award to the EcoFishBox from Stora Enso. The package was also awarded the WorldStar Award.

The EcoFishBox was created to pack fresh and processed products in shops and restaurants. Designed in-house by Stora Enso, the box is waterproof and leakproof to the liner, due to its premade PET lamination and special folding method. Fiber-based packaging has not been used for this purpose in the past.

According to Stora Enso, the fiber-based box, made of renewable material, is space-saving and is supplied as a flat corrugated board. Its material is completely recyclable, and it saves on packaging waste handling. EcoFishBox can replace previously used polystyrene boxes for the same purpose.

“This EcoFishBox case is an excellent and concrete example related to the proactive design work, and we are very happy that our eco-packaging for the fish industry is recognized and awarded the Sustainability Award in the WorldStar 2017 competition,” said Peter Thorstensson, SVP and Head of Corrugated Nordics, Stora Enso Packaging Solutions division. “It can replace plastics, is recyclable, and saves space during transport and warehousing, which makes EcoFishBox a very sustainable packaging alternative.”

The jury of the competition chose EcoFishBox as the winner of the WorldStar Sustainability Award, the best sustainable packaging compilation among the 292 packaging solutions participating in the competition. The solution was also awarded the WorldStar Award.
WorldStar is an annual competition for world packing organizations. The competition prizes were granted at the WPO event in Düsseldorf, Germany, at the world’s largest packaging trade fair interpack.

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