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Contest features kid-designed water bottle labels

Through a contest sponsored by Nestle Pure Life and Crayola, winning artwork by kids is featured on 8-oz bottles of Share-a-Smile water.

Pw 227457 Nestle

Since being introduced in July 2015, Nestlé Pure Life’s Share-a-Smile 8-oz bottles of water have used packaging to promote healthy hydration for families. Featuring fun label graphics year-round, with special seasonal packaging for Halloween and winter, the kid-centric labels are designed to help make drinking water fun. Starting in February 2017, Nestlé took the concept one step further, rolling out bottles labeled with graphics designed by kids.

Through the Pure Life Share-Your-Smile contest, co-sponsored by Crayola, Nestlé asked parents to have their children “draw what makes them smile.” Two grand-prize winners were chosen, and their designs, along with illustrations from six of the runners-up, were included in the Share-a-Smile Kid Designed Edition 24-pack.

To enter the contest, parents submitted their child’s artwork in one of two ways: on an 8.5 x 11-in. template submitted in person during one of Nestlé/Crayola’s national Share-a-Smile community events, or through a template downloaded from the Nestlé website, onto which parents uploaded their child’s drawing digitally. Once the winning designs were selected, Nestlé adapted them for use on the label.

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