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Spanish perfume takes minimalist route to luxury design

Loewe’s new fragrance line aims for suggestive packaging to convey brand’s luxury image.

Pw 187356 Pujolasos Loewe001

Spanish perfume brand Loewe recruited Pujolasos wood & pack to develop exclusive ash wood caps for its new Loewe 001 fragrance.

The collection of two fragrances—one for men and one for women—was introduced to the market in fall 2016 in a 50- and a 100-mL size, as well as a 30-mL format for the feminine fragrance.

Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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Is your palletizing solution leaving money on the floor?
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report