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Breakthrough multipack concept makes its debut

First to commercialize a novel multi packing concept based on nothing more than small dots of glue and a carry handle is Danone with four-packs of 1.25-L PET bottles of Evian Prestige water.

Danone's Evian is first to commercialize Nature MultiPack.
Danone's Evian is first to commercialize Nature MultiPack.

Nature MultiPack™ NMP Systems GmbH is bringing this disruptive “Powered by KHS” packaging innovation to market. An intense collaboration with Danone Waters led to this debut in France and Belgium this month.

Nature MultiPack™ is the bonding together of PET bottles with specially developed adhesives. Convenient handles and individual bottle orientation effectively convey marketing messages. The pack is designed to withstand transportation and merchandising logistics, and yet consumers can easily separate bottles from the pack.

Compared with paperboard, shrink film, or plastic ring carriers, Nature MultiPack™ uses dramatically less packaging material and delivers a premium look and feel. The KHS developed pack also won a 2016 German Design Award for outstanding communication design and sustainable packaging.

Frederic Maetz, Global Engineering Vice President at Danone Waters, who participated directly in the 24-month collaboration, comments: “Our leadership committed immediately to the partnership and earned first-in-market advantages. Danone Waters R&D, engineering, industrialization, quality, and marketing people enjoy working closely together with the dedicated people from KHS and NMP Systems.”

Professor Dr.-Ing. Matthias Niemeyer, Chairman of the Executive Management Board at KHS, is confident about the new packaging solution: “Disruptive innovation is an important part of our strategy at KHS, as well as within the Salzgitter group of companies. Nature MultiPack™ will change the future of packaging. With this innovation, we have reinvented ourselves. After introducing the world to shrink packs over 50 years ago, with this packaging we are again proving to be successful with a market-defining hit.”

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