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Radiant, artist-designed Hennessy bottle glows under blacklight

Artist Ryan McGinness, known for his contemporary symbology, designs a limited-edition Hennessy Cognac bottle with a bright, fluorescent pattern that glows under blacklight.

Artist Ryan McGinness designed the graphics for the new Hennessy V.S Limited Edition cognac bottle.
Artist Ryan McGinness designed the graphics for the new Hennessy V.S Limited Edition cognac bottle.

Hennessy has partnered with multi-disciplinary artist Ryan McGinness as the designer of its new Hennessy V.S Limited Edition cognac bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light. The bottle is now available for purchase online and at select wine and spirits retailers nationwide.

Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.

The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists such as KAWS, Futura, Os Gemeos, and Shepard Fairey. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac, saying, “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”

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