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New box for inflight meals takes off

Scandinavian Airlines uses sturdy folding box for its inflight meals that exhibits a low weight, a good hand feel, and an attractive appearance.

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Scandinavian Airlines (SAS) has recently introduced a new food box made of Incada folding boxboard from Iggesund Paperboard. “In creating packaging for inflight meals, you must take many factors into account,” explains Gustaf Öholm, Senior Manager, Onboard Concepts, Services & Sales at SAS. “The packaging must have low weight, present the food well, and feel good in the hand. It must be easy to open, and of course it must preserve the intentions of our kitchen up until the food reaches the passenger.”

The airline’s previous solution did not meet SAS’s functional requirements so the airline decided to develop a new form of food packaging that could live up to its many quality and visual demands. Important parameters included the feel of the material, the surface coating, and the ability to print the material.

The new food packaging is now being used for evening meals for passengers in SAS Plus on almost all routes outside the Nordic region. Another new feature is that all the contents —apart from one piece of chocolate—are now being produced at the same place by a dedicated team. SAS believes this will raise both the quality and consistency of the meals.

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