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Diamond bottle for Harrogate

A new “Diamond” glass bottle for Harrogate Water Brands, independent owner of Harrogate Spring Water and charity water brand Thirsty Planet, is part of the brand’s new campaign to further reinforce its position as the No.1 premium British spring water.

Th Diamond effect bottle for Harrogate Water Brands.
Th Diamond effect bottle for Harrogate Water Brands.

This contemporary Harrogate Spring Water bottle is produced by Ardagh Glass (www.ardaghgroup.com). It was unveiled at an industry conference in London’s world-famous Dorchester Hotel, and it builds on the original award winning embossed sparkle design created by Ardagh when it helped the company to launch its first products in 2002. Ardagh’s designers took an architectural icon as an inspiration for the striking diamond design to reflect the enduring, premium nature of the brand, as well as the high quality of water inside each bottle.

The bottle, inspired by the classic architecture of Harrogate, has been designed to be instantly recognisable with premium appeal. The bottle’s diamonds disperse light to create a fresh, sparkling effect. The elegant bottle is guaranteed to create exceptional stand out on shelf or back of bar, attracting new and existing customers to buy across the range.

A particular feature of the glass bottle is that when filled, the diamond features are enhanced as light refracts to bring the bottle to life and create almost a wave effect. This interesting design feature also, claims Ardagh, represents an effective means of interacting packaging with the consumer, a particular benefit of intricately embossed glass.

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