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skinnygrape expands to 330-mL barrier PET

Andrew Peller Ltd., a leading producer and marketer of quality wines in Canada, has introduced skinnygrape spritzers, a popular low-calorie spritzer in a sleek-looking premium 330-mL barrier PET bottle.

Barrier PET bottle for skinny grape.
Barrier PET bottle for skinny grape.

The ready-to-drink (RTD) premium PET container, supplied by Amcor, delivers convenience and portability due to its light weight and shatter-resistant characteristics, enabling this spritzer brand to be enjoyed at backyard barbecues, picnics, swimming pools, beaches, and other outdoor licensed venues.

skinnygrape, previously only available as a low-calorie wine in a 750-mL glass bottle, is a naturally-flavored wine-based cocktail that has only 90 calories/bottle. Consumer response has been strong for this low-calorie spritzer which uses stevia, a natural sugar substitute. Thehighly attractive, custom PET container with eye-catching graphics differentiatesskinnygrape from other products in this highly competitive RTD category, according to Sarah Ripley, National Brand Manager for Andrew Peller. “The slender bottle is extremely comfortable to hold,” says Ripley. “Our consumers are mostly women and this bottle sits comfortably in their hand. We think the packaging is really fun and speaks to what our brand represents; and we believe our product offers consumers low calories without compromising on taste. From a consumer perspective, it boils down to brand, packaging, and taste.”

Along with unique design capabilities, shatter resistant and portable PET bottles with a twist-off plastic cap provide an entry into new venues that do not allow glass because of the potential for breakage, opening up new sales opportunities. “The great thing about PET is that it travels well for summer weekends,” said Ripley.

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