Five different gift packs have been developed by RPC Container Blackburn for the company’s famous Maynards and Bassetts ranges. The packaging is designed to give maximum on-shelf impact in the lucrative and highly-competitive seasonal confectionery market.
The custom-molded PET jars for sweets, which will be available in the UK only, come in five different shaped designs depicting Santa, an elf, and a snowman for Maynards Christmas Jellies; a large Bertie Bassett for Bassetts Liquorice Allsorts; and a Jelly Baby for Jelly Babies.
The gift packs, which contain pre-bagged sweets, offer a strong point of sale presence and make great confectionery stocking fillers for the Christmas period.
RPC Blackburn used injection-stretch blow molding to create the plastic jars, which stand on their caps to enhance the design. RPC Halstead supplies the caps for the Bassetts packs, and all varieties are decorated with full-body shrink sleeve labels.
Kaitlin Rimington from Mondelēz International comments: “RPC has done a fantastic job with our Christmas confectionery packs, helping us to achieve the biggest ‘Giving and Sharing’ launch for Mondelēz International Sugar for quite some time.”
