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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.

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Pepsi has unveiled a new, single-serve bottle for its Pepsi trademark portfolio, including Pepsi, Diet Pepsi, Pepsi MAX, and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand's “Excitement of Now” positioning, the bottle is rolling out in markets nationwide starting in April, in 16- and 20-oz packages, with full conversion taking a few years.

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