Sustainability, says Planters, has been a core part of its business for some time. In order to reduce its impact on the environment through packaging changes, the brand turned to Sonoco. In conjunction with the launch of the "Naturally Remarkable" campaign in 2011, Planters introduced a new plastic package to further its heritage of sustainability.
The company sought to reduce the weight of its 16- and 20-oz glass peanut jars, which challenged Sonoco to develop a lighter package that would not compromise Planters' targets for quality, capacity, clarity, and shelf life.
Sonoco delivered a durable, lightweight plastic option that weighed 84% less than the original packaging, yet still met Planters quality targets. The significant reduction in packaging materials led to several benefits, including a 25% reduction in the number of trucks required to transport Planters Dry Roasted Peanuts. Additionally, Planters new plastic packaging is 100% recyclable and BPA-free.
The jar is topped with a 63-mm deep-skirt closure from Phoenix Closures. Injection-molded of polypropylene, the threaded closure includes a one-piece induction foil liner manufactured in Newport, TN.
Planters, a Kraft Foods brand, and Sonoco share a commitment to sustainability and have a longstanding relationship that includes collaboration on many new products.
"Sustainability is inherent to our brand's identity, and Sonoco was the right company to help us lessen our environmental impact with our new dry roasted peanut packaging," said Scott Marcus, senior brand manager of Planters.
As part of its commitment to sustainability, Planters launched the "Naturally Remarkable" campaign, designed to help grow stronger communities and raise awareness of sustainable farming practices. Additionally, Planters has made considerable investments in greening its facilities through better energy and water conservation practices, as well as waste reduction.