To maximize shelf impact and enhance purchase appeal, Darigold chose six-color, gravure-printed labels made with Pure Affinia™ PETG film. The label film is manufactured and printed by Printpack, Inc. Darigold considers the bottle and cap details proprietary.
The high-gloss label film shrinks snugly around the contours of the creamer bottles, providing crisp, bold graphics and 360-degree labeling data, including ingredient listings, bar codes, nutrition facts, and promotional information.
Darigold’s director of marketing Randy Eronimous says, “The overall look of the shrink labels provides excellent shelf presence that we believe will lead to increased sales.”
