See new packaging innovations in one convenient place at PACK EXPO East
Get up to speed on the latest innovations in packaging and processing at PACK EXPO East, March 18 – 20 in Philadelphia. Don’t miss out!

Shelf-stable seafood cups

In January 2007, H.J. Heinz Co. Australia Limited, in cooperation with EDV Packaging (www.edvpackaging.com), launched Greenseas-brand value-added, shelf-stable, single-serve chunky salmon and tuna products packaged in retortable, 100-g, high-barrier cups made of white PP/EVOH/PP.

Pw 8404 Heinz Tuna 6

The 100% recyclable packaging, marketed with a “spork” attached, is designed for consumer convenience, easy portability, reclosability, shatter-resistance, lightness of weight, and shelf life up to 18 months. EDV Packaging coextrudes and thermoforms the oxygen/moisture/UV light-barrier cup structure at its plant in Llinars de Valles, Spain.

After filling at the Heinz plant, the cups are hermetically heat-sealed with printed aluminum foil membrane lids and retorted to achieve commercial sterility and shelf stability of the seafood. The injected plastic overcaps are applied with the sporks attached. The decorated sleeve labels provide eye-catching graphics and tamper evidence for the finished packaging.

Heinz reports that sales of the product have exceeded initial forecasts, and attributes a great part of the success to the convenient, user-friendly nature of the packaging.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
Discover innovations from 400+ packaging & processing suppliers.
The largest PACK EXPO East in history is March 18-20 in Philadelphia! In one convenient location, you’ll discover new technology from top suppliers, get quality problem-solving time with experts and learn the latest trends in free educational sessions.
Read More
Discover innovations from 400+ packaging & processing suppliers.