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Baking soda label acts as a freshness timer

WS Packaging Group (www.wspackaging.com) has solved a long-standing consumer conundrum of knowing when to replace the Arm & Hammer-brand Baking Soda refrigerator air filter.

Pw 8526 Arm Hammer Pkg

The “replacement indicator” was developed exclusively for the New FridgeFresh™ Refrigerator Air Filter. The consumer activates the label by removing a middle overlay via a pull tab. The white bar on the label turns pink as time passes. When it is completely pink, there’s no guessing about when it’s time to replace the air filter.

 

 

The product, which debuted a year ago and sells for around $3, is sealed inside a paperboard-backed blister. A base on the blister permits the pack to stand upright while a die-cut hole permits peg display merchandising.

 

 

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