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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.

Pw 14447 Equal

An ergonomic, easy-grip polypropylene bottle with a dual-flap closure allows consumers to either pour or spoon out Merisant’s new 4-oz Equal Spoonful no-calorie sweetener.

Introduced in February, the pack permits consumers to use Equal measure-for-measure for cooking and baking as they would sugar. A previous Equal powder product was concentrated, and Spoonful now replaces it.

The hourglass-shaped PP container is extrusion blow-molded by Captive Plastics. “We took several designs to [consumer] focus groups, and this is the one they preferred,” explains Pat O’Connor, manager of packaging development for Chicago-based Merisant.

He notes that PP is also used for a 2-oz package “sold in a more traditional restaurant sugar-shaker design with fluted sidewalls. When that size was introduced many years ago, it was first in a glass container, then in PET.” O’Connor says there are economic advantages for using PP as opposed to PET, even if it means giving up PET’s clarity.

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