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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.

Pw 15023 Lpk Folgers Cafe Latte

“Over time, consumers indicated that the strong coffee equity of Folgers overwhelmed the packaging communication. Shoppers didn’t realize that Café Latte is a creamy instant coffee, different from regular ground Folgers,” says Jason Shaw, design manager for Folgers.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!