Sherwin-Williams’ Dutch Boy Dirt Fighter paints are debuting in an extravagant four-piece square plastic container with loads of consumer convenience features. Called the Twist & Pour, the container is molded of high-density polyethylene, probably by injection, since one corner features an easy-to-pour-from hollow handle. When Packaging World posed some packaging questions to the company, we were informed that everything about the new package is “proprietary.”
First off, the container holds 126 oz of paint, just a little shy of a full gallon. The mouth of the jug is 5¾” in diameter, and inside the neck, two tabs are molded in to provide guides for the location of the separate pour spout insert that snaps into the neck. Just below the neck on the outside a plastic bail is attached for easy carrying, much like the steel paint can this container replaces.
Finally, the container is topped by what Dutch Boy calls an easy twist-off closure, molded of polypropylene with two molded outside lugs to make removal and reclosing a bit easier, especially for feminine hands. Two unusually shaped die-cut glossy pressure-sensitive labels each wrap around two sides and the wall opposite the handle, inside shaped recesses.
