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Beverages flow boldly into aluminum bottles

The path to product differentiation for two new beverages is a metallic one.

Pw 16039 Tabu

Vodka-based Tabu from Vincor Intl., Mississagua, Ontario, Canada, and RÉ energy drink from Mistic Beverages, White Plains, NY, were introduced in aluminum bottles, both of which are impact extruded and dry-offset printed by CCL Container Aerosol Division (Norwalk, CT).

“With all the other low-alcohol products in glass or plastic, an aluminum bottle offers a distinctive and stunning presentation,” says Chris Pfeifer, Vincor brand manager. “When you add graphics that are equally unique, you have a product that offers significant shelf appeal.”

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