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Kleenex adds convenience in new on-the-go pack

A new 30-ct, on-the-go package of Kleenex Ultra Soft tissues features a flip-top lid for dispensing, greater product protection, and a handy snap strap.

Secondary packaging is a carton with a full back panel and most of the front die-cut to expose the product.
Secondary packaging is a carton with a full back panel and most of the front die-cut to expose the product.

Kleenex has had a successful history of adding value to what is a fairly utilitarian product—facial tissue—through packaging innovation. Its newest product, the Kleenex Ultra Soft Go-Anywhere Pack, adds to the convenience of its film-wrapped slim packs for on-the-go use by providing more product, greater protection of the tissue, easier dispensing, and a snap strap that keeps the pack close at hand.

Says Rusty Zaspel, Senior Brand Manager for Kleenex Brand Facial Tissue, “Consumers have said loud and clear that they are always on the go, but hygiene continues to be an important concern, especially when away from home.”

Roughly twice the size of the traditional on-the-go format—at 156 mm H x 125 mm L x 38 mm W—the Go-Anywhere pack holds 30 tissues and is made from a water-resistant, translucent film wrap. The film is a construction of low-density polyethylene laminated to oriented polypropylene and is printed in four different patterns, chosen from popular designs found on Kleenex Ultra Soft cartons.

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