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Mars Drinks debuts 100% recyclable Freshpack

Single-serve brewing system gets first two drink pouches in recyclable material, said to reduce the package footprint from 40% to 44%, depending on method of disposal.

Pw 41695 Bright

Single-serve hot drinks in the office have just got more sustainable, thanks to the new recyclable Freshpacks from Mars Drinks North America for the Flavia single-serve brewing system. Through packaging innovation, the new recyclable materials are said to reduce the carbon footprint of the Freshpack package by 40%. If the Freshpack is recycled, this lowers the carbon footprint even further to 44% overall, according to data from an independent life-cycle analysis conducted in July 2011 

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