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Spicy chips receive fiery graphics

Summer snack launches in two bag sizes—and with unique partnerships.

Pw 6964 Web Kettle
Salem, OR-based Kettle Foods, a producer of all-natural snack foods, is rolling out Kettle brand Death Valley Chipotle Potato Chips nation-wide during the Summer 2008. The polyethylene bag film, reverse-flexo-printed in five colors, is supplied by Printpack, Inc. (

The bag graphics are created by Michael Osborne Design (

Kettle Foods vp of marketing Michelle Peterman believes that the lively, bright orange flame graphics for the chip bags will help ignite sales.

Average retail price of the chips is $2.09 to $3.29, depending on bag size (5 oz or 9 oz) and sales venue. Kettle Foods will donate one dollar for every Facebook internet user who downloads a special Death Valley temperature gauge that monitors the desert heat.

In launching the new smoky-hot chip flavor, Kettle Foods is partnering with the Death Valley Natural History Association (DVNHA) to support the association's "Death Valley ROCKS" program and its mission of bringing city kids to the park to experience the natural world.

DVNHA executive director David Blacker says, "This is a first-of-its-kind partnership for us. What we love about Kettle Foods' support is that it helps us raise awareness and support for our national park and do it in a fun, tasty way."
-Judy Rice

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