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Labatt launches first insulated beer cans

The new 473-mL (16-oz) Labatt Blue Cold One beer from Labatt Breweries of Canada, Toronto, Ontario, is packaged in aluminum cans wrapped in preprinted, insulated shrink labels.

Pw 11292 Can Labatt Blue

Jointly developed by Multi-Color Corp. and DuPont, the revolutionary beer labels incorporate DuPont’s Cool2Go™ thin thermal barrier material consisting of high-tech polymer insulation sandwiched between two layers of Melinex® film. The patented structure is said to keep beer colder longer by preventing heat transfer from warm hands, condensation, or external temperature.

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