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How Does Covid-19 Impact Technological Modernization of Latin American CPGs?

This post prepared with information received from 951 respondents across Latin America to a reader survey asking about changes brought about by the COVID-19 crisis in the capital equipment investment plans of CPGs in the region.

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The COVID-19 pandemic exploded at a time when the business world was developing its plans for the year. Projects to update and improve production capacity, expansion of product lines and references, hiring of new personnel, and increases in customer bases, among other 2020 growth initiatives for companies, were barely taking off. Now the landscape has changed.

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Mundo PMMI asked our survey participants about COVID-19’s effects on the operations of CPGs--

-- what decisions are they making to readjust the plans they had before the crisis? Their answers point us in a direction marked by caution.

Covid challenges for Latin American CPGs: Exclusive Mundo PMMI Survey, read here.

Given the uncertainty generated by the crisis, 62% respondents said job interviews are on hold for this year’s planned hiring of new personnel to develop administrative, production, technical and sales functions. (See Graph 1)

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