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U.K. supermarket Sainsbury wants healthy kids

It's the first retailer to provide Guideline Daily Amounts for children aged 5 to 10 years on its food packaging.

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Eventually the new labeling will be phased in and displayed on all own-brand products. While nutrition guidelines for adults have been printed on packaging for many years, this is the first time for children whose needs are different. Studies show parents want this information!

Source: Retail Week Online

This item was from the March 23 issue of Global Packaging Minute. GPM is a monthly read of "hard-hitting and off-beat packaging news from around the world," edited by Packaging World associate publisher Jim Chrzan.

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