The American Frozen Food Institute (AFFI) along with other food groups filed formal petitions with the Food Drug Administration and the Federal Trade Commission to establish clear guidelines for the voluntary use of genetically modified designations such as “GM-free,” “Non-GM,” and others on product labels or in advertising.
“Voluntary labeling could be a valuable tool to increase consumer comprehension and acceptance of products derived through biotechnology. However, without specific ‘rules of the road,’ these labels may only serve to increase consumer confusion,” said AFFI President Leslie Sarasin.
