The American Frozen Food Institute and the Food Marketing Institute (FMI) submitted formal comments to Customs in which they shot down Customs' rationale for demanding changes that would cost the food industry millions of dollars to comply. Customs had argued the country of origin should be listed on the front panel because the coldness of frozen packages discourages consumers from looking at rear or side panels. FMI said front panel marking would be "extremely detrimental to consumers because it will confuse them and distract them from more important ingredient and nutrition information on the back and side panels of the label."
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