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Digital ink-jet for variable data

Discount Labels is a trade printer selling not to end users but rather to authorized dealers and distributors.

Digital ink-jet printing had been a missing component at Discount Labels.
Digital ink-jet printing had been a missing component at Discount Labels.

Recently the New Albany, IN, firm realized that a missing component in its full-service, one-stop offering was a reliable solution for printing variable data on a digital ink-jet press. So it added a K600i digital ink-jet press from Domino to its operation.

“Before we purchased the Domino K600i, the orders we could not market included the wide variety of bar codes. And now after having the K600i, our sales team is able to go out and market these jobs”, says Kelly Cart, Discount Labels’ Digital Prepress Technician.

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