A hobby turned big-time business, Danny Cash Hot Sauce, founded by Danny Cash almost 10 years ago in Engelwood, CO, combines fiery, enticing package graphics along with fresh, high-quality ingredients to keep hot-sauce lovers coming back for more.
“Most people buy hot sauce just for the labels,” notes Cash. “We try to make the label match the sauce. If we have a high-quality label, then you can actually see all of the flavor ingredients in the sauce as well.”
Cash is passionate about keeping a close eye on product quality. The business occupies two locations: a manufacturing facility and a building that houses the company’s Hot Shop retail store and offices. All product manufacturing is done in-house. “Only 5 percent of the hot sauce industry makes its own sauces,” says Cash. “We will not have anybody do it for us. We are very proud to say that we make our own.” (See a Food Network interview with Cash at http://vimeo.com/13629610.)
This attention to detail carries over to packaging, as well, encompassing not only product filling, but also label design and printing. Early on in the business, Cash selected a digital printing system from Primera Technology, Inc. to allow for quick in-house printing of short-run labels, directly from the desktop. Recently, the company purchased its second Primera printer—an upgraded version—as well as a Primera label applicator, to help meet an increased demand for labels.
Many alternatives researched
Danny Cash Hot Sauce offers 28 different products, including barbecue sauces, wing sauces, salsas, and Bloody Mary Mixes, as well as other items for the spicy foods world. The company produces its own-brand products, as well as private-label brands—an area that Cash says “absolutely exploded” several years after the company launched. Distribution of its products has even gone worldwide, with sauces shipped to all points of the globe. “In fact,” says Cash, “we are the top-selling hot sauce on the continent of Antarctica.”
In its early days, Danny Cash Hot Sauce found that working with a print provider for its package labels was cost-prohibitive, as well as a bottleneck for the quick-turnaround business. “So many people wanted so much money upfront,” recalls Cash. “Then you had to wait for such a long time to finally get the label product. We needed something that would be quick, cheap, and accurate.”
After evaluating a number of competing digital printing technologies, Cash purchased the company’s first Primera digital color label printer, the LX800, around seven years ago. Cash says he chose the unit after noticing that test runs of Danny Cash Hot Sauce labels sent to him from the suppliers of other printing technologies “were never near the print quality” of the Primera-supplied labels.
This summer, the business acquired its second Primera printer, the LX900, which is said by the supplier to use the latest high-resolution ink-jet technology. Called Primera Imaging Perfection™, the technology delivers text, graphics, and photorealistic images at up to 4800 dpi. According to Primera, the printer offers the smallest available ink droplet size of any industrial-grade color label printer: 4 picoliters for color ink and 5.5 pL for black.
The top-rated speed for the LX900 is 4.5 in./sec for full color in draft mode. Cash notes that the speed at which his company operates the machines depends upon what is being printed, with bar codes running at speeds to 200/min, and full-color labels at 20/min, “for a higher print quality.”
Full-color printing is enabled through the use of four ink cartridges—Cyan, Magenta, Yellow, and Black. When empty, individual ink cartridges can be changed “within 30 seconds or less,” says Cash, noting that the cartridges last a “pretty good length of time.” He adds, “I think Primera offers one of the best values.”
Flexibility, speed assured
