Adhesice saves the day

The zoo agreed to supply labels, and the winery copacking the chardonnay for Arcadia applied the front label automatically for the first half of the order. But all back labels and one half of the front labels had to be applied by Arcadia. Unfortunately, the zoo needed the bottles labeled very quickly. When the labels arrived, Arcadia discovered that the stock was glossier than they were accustomed to, so the drying time required for the cold glue they used was too long. With time running out, the winery owners tried a can of Super 77(TM) Spray Adhesive from 3M (St. Paul, MN). "We laid out 10 to 12 bottles at a time, shook the can, sprayed the labels and applied them," says partner Joanne Hastrich. "It worked incredibly well." So well, in fact, that they completed their labeling job in one day. "We quickly realized it would have taken at least 100 hours to apply labels using the glue," says partner Charles Langendorfer. "We panicked when we realized this wouldn't work, and we knew we couldn't affford $10ꯠ for an automated labeling system. It was a ticklish problem."